Search Engine
Optimization Tips For Starting An Online Business
Creating an effective and search
engine friendly website can be very challenging when you are starting your own
online business. There are several factors you need to consider.
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When you are starting up your own
online business, search engine optimization or SEO, is one of the most
important aspects that you need to take into consideration. Search engine
optimization is the way that you get search engines to check out your website's
content so that your website is provided as a search result when people search
for the products or services provided by your online business. All online
businesses use the search engines to drive website traffic their websites.
There are two main types of
search engine optimization when you are starting up an online business.
1.
On Page SOE is like an online business startup checklist for your website. It
is about your content, internal website links, navigation, page structure,
keyword density and any images, video or audio on the pages of your website.
2.
The second is Off page SEO. This is also known as link building and is process
of developing links back to your website from other websites. This is achieved
by strategies including article marketing, social bookmarking, links from
social media and video marketing.
When you are starting your own
online business, On Page SEO is your priority because it concerns everything
that is actually on your website, so in this article we'll just look at On Page
SEO. Bear in mind that even if a search engine does find your website, if there
is nothing appropriate on it in relation to a search it will not rank your
website in its listings.
The first phase of your On Page
SEO is to develop your keywords. These are the words and phrases that an
individual will enter into a search engine when searching for a product or
service associated with your business. You need to create your keywords
carefully because it is those words that will help your website to be
identified by the search engines.
When starting your own online
business, you should aim for about 500 words per page on your website with
between four and eight keywords on it. The number of keywords on the page is
called keyword density. Remember that you have to write so that it can be read
by people, not just by search engines. If you just have a page full of keywords
about your internet startup ideas, your website may be blacklisted as spam and
then nobody will see it at all.
Try to use specific keyword
phrases and not just single keywords. Due to the amount of competition for
general keyword terms in the search engines, if your keyword phrases are too
general when starting your own online business it is very unlikely that your
will rank well in the search engines. If you are are unsure of what keywords
you should use there are several free online keyword tools. These include Wordtracker,
SEO Book Keyword Tool and Keyword Eye.
Be
Creative With Your Website
The more creative you are with
your online business startup, the higher on the search engine results you will
appear. Put unique and different content on each page and add graphics to make
it more attractive to your visitors. Each graphic should have a keyword
attached to it, called an ALT tag. This is because search engines cannot see
graphics but they can use ALT tags to decipher what an image is or what it is
representing.
When writing your content keep
your paragraphs short and make use of bullet points and sub headings. When you
are starting your own online business you will most likely have plenty of new
content to put onto your website in the early days. But you must carry on
adding content to your website regularly. Search engines like fresh content and
will rarely provide results that are based out of date content. Also, ensure
that your website does not have any broken links.
Taking care of your keywordsFind
Article, graphics and content are all important factors for good search engine
optimization. Making your website more SEO and user friendly will help to
attract more visitors to your online business.